Overview
Skytra, a subsidiary of Airbus, was established to create the financial infrastructure necessary for the air travel industry to help risk manage its revenue volatility.
Maverick was approached to design a website for the launch of Skytra, working closely with stakeholders to define and develop the site. Including designing an interactive map showing price indices that represent the average daily price of air travel within a given region.
My contribution
Product Design
UI Design
The team
1 × product manager
2 × product designers
2 × engineers
Year
2020
Process
Project beginnings
The project began by collaborating closely with stakeholders to understand the scope of the project and what they needed from the new site. We worked with them to piece together the content blocks and modules required.
We began by sketching out a wide range of design solutions and progressed to build out a high-fidelity experience. Skytra had an existing brand guide which the visual style of the site needed to align with. We worked with an external development team to build the site.
Problems, Challenges and Constraints
The air travel industry generates $1 trillion pa in revenue but almost 90% of this revenue is booked less than 90 days before travel. The industry’s fixed costs combined with unpredictable revenues creates a cash flow and profit margin challenge.
The indices represent the ticket price revenue generated across major geographical markets worldwide. One of the features of the new site was to allow users to request price data for specific regions so we needed to design the best way to do this.
We came up with the idea of having an interactive map where users could pick the regions or flight paths to request data from. We knew this would work on larger screens and tablets but we were unsure how this would work on smaller device sizes so we needed to test this feature.
Outcome
From testing we realised the interactive map was too small to work on mobile devices as it was difficult to select the geological areas on the map so we removed it and users selected the indices from a list instead.
Skytra wanted users to access data for the year to date but if they needed further historical data they would have to request this and sign a licence agreement. We designed an online request form and made the licence agreement available online.
We launched the site in early 2020.